» Issue 07

Asian Journal Of Research In Business Economics And Management

ISSN: 2249-7307(Online) , 2250-1673(Print)

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Dr. Ramesh Chandra Das, Department of Economics Katwa College, Katwa, Burdwan, West Bengal

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S NO.	Title	Page No.	Abstract	PDF
1	ENHANCING CUSTOMER LOYALTY AND RETENTION THROUGH RELATIONSHIP MARKETING IN BANKING SECTOR: STRATEGIES AND DIGITAL TRANSFORMATION Mrs. A. Kavitha; Dr. G. Dhamodharan*	1-12	Download	Download

S NO.

Title

Page No.

Abstract

PDF

ENHANCING CUSTOMER LOYALTY AND RETENTION THROUGH RELATIONSHIP MARKETING IN BANKING SECTOR: STRATEGIES AND DIGITAL TRANSFORMATION

Mrs. A. Kavitha*; Dr. G. Dhamodharan**

1-12

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1.	Dr. Michelle L. Rosser	Psychology, Ashford University, USA.
2.	Dr. Eric E. Otenyo	Human Resource Management, Northern Arizona University, USA.
3.	Dr. Zachary A. Smith	Public Administration, Northern Arizona University, USA.
4.	Dr.Alan D.Smith	Management, Robert Morris University, USA.
5.	Dr. Priscila Alfaro-Barrantes	Sport Management, Southern New Hampshire University, USA.
6.	Dr. Celaleddin Serinkan	Business Management, Pamukkale University, TURKEY.
7.	Dr. Emre Isci	Management and Organizational Behaviour, Marmara University, TURKEY.
8.	Dr. Secil Tastan	Management and Organizational Behaviour, Marmara University, TURKEY.
9.	Dr. Antonia Mercedes Garcia Cabrera	Business Administration, University of Las Palmas de Gran Canaria, SPAIN.
10.	Dr. Liliana Faria	Vocational Psychology, ISLA Campus Lisboa - Laureate International Universities, PORTUGAL.
11.	Dr. Ludmila Mladkova	Management, University of Economics Prague, CZECH REPUBLIC.
12.	Dr. Marko Olavi Kesti	Administration, University of Lapland, FINLAND.
13.	Dr. Valentina Vasile	Institute of National Economy-Romanian Academy, ROMANIA.
14.	Dr. Mahmud A. Shareef	Business Administration, North South University, BANGLADESH.
15.	Dr. Wali Rahman	Human Resource Development, University of Malakand, PAKISTAN.
16.	Dr. Jatindra Nath Saikia	Human Resource Management, Golaghat Commerce College, INDIA.
17.	Dr. Ajaya Anchan	Organizational Behavior and Human Resource Management, Mangalore University, INDIA.
18.	Dr. Leena James	Human Resource Management, Christ University, INDIA.
19.	Dr. Sumita Dave	Behavioral Sciences, Swami Vivekanand Technical University, INDIA.
20.	Dr. Murale Venugopalan	Management, Anna University, INDIA.

Asian Journal Of Research In Business Economics And Management

ISSUE

Volume 15 Issue 07 (July 2025)

Current Issue

ENHANCING CUSTOMER LOYALTY AND RETENTION THROUGH RELATIONSHIP MARKETING IN BANKING SECTOR: STRATEGIES AND DIGITAL TRANSFORMATION

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