Asian Journal Of Research In Marketing

ISSN: 2277-6621(Bi-Monthly) (Feb,Apr,Jun,Aug,Oct,Dec)

editor@aijsh.com

Dr Kumud Vivek, Professor & Head, Deptt. of Management, IIMT, Aligarh

A Peer reviewed refereed Bimonthly international E-Journal

SJIF(2013)-SCIENTIFIC JOURNAL IMPACT FACTOR : 8.061(2022)

Volume 11 Issue 05 (October 2022)

Current Issue

S NO.TitlePage No.AbstractPDF
1

THE EFFECT OF PRODUCT MARKET COMPETITION ON THE RELATIONSHIP BETWEEN MANAGERIAL ABILITY AND FIRM CHARACTERISTICS

Seyedreza Ghafarianzadeh, Milad Samimi

1-19DownloadDownload
2

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND EQUITY

Kinga Wangpo, Sonam Wangmo

20-33DownloadDownload