Asian Journal Of Research In Marketing

ISSN: 2277-6621(Bi-Monthly) (Feb,Apr,Jun,Aug,Oct,Dec)

editor@aijsh.com

Dr Kumud Vivek, Professor & Head, Deptt. of Management, IIMT, Aligarh

A Peer reviewed refereed Bimonthly international E-Journal

SJIF(2013)-SCIENTIFIC JOURNAL IMPACT FACTOR : 8.061(2022)

Volume 11 Issue 04 (August 2022)

Current Issue

S NO.TitlePage No.AbstractPDF
1

CUSTOMER PERCEPTION TOWARDS THE OVER THE TOP (OTT) PLATFORMS

Sowmiya S, Suprajaa Sri S, Subhiksha S

1-13DownloadDownload
2

FAMILY ENTREPRENEURSHIP IN AFRICA

Ms. Semukele Hellen Mlotshwa

14-28DownloadDownload
3

SELFIE CAMPAIGNS AS AN EFFECTIVE ADVERTISING TOOL IN ATTRACTING MILLENNIALS TO UPLOAD ON SOCIAL MEDIA: A REVIEW STUDY

Aditi Srivastava, Dr. Ruchika Gupta, Dr. Shalini Singh

29-36DownloadDownload
4

EXPERIENCE OF DEVELOPED COUNTRIES IN SUPPORTING SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP

Yuldasheva Dildora Kamiljan qizi

37-39DownloadDownload