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Dr Kumud Vivek, Professor & Head, Deptt. of Management, IIMT, Aligarh
A Peer reviewed refereed Bimonthly international E-Journal
SJIF(2013)-SCIENTIFIC JOURNAL IMPACT FACTOR : 8.061(2022)
S NO. | Title | Page No. | Abstract | |
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1 | THE EFFECT OF PRODUCT MARKET COMPETITION ON THE RELATIONSHIP BETWEEN MANAGERIAL ABILITY AND FIRM CHARACTERISTICSSeyedreza Ghafarianzadeh, Milad Samimi | 1-19 | Download | Download |
2 | THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND EQUITYKinga Wangpo, Sonam Wangmo | 20-33 | Download | Download |